FrameWork Cycle & Fitness officially incorporated as a Nova Scotia Joint Stocks company in 2004 after William (Bill) and Muriel Goldston established a sales and retail outlet in downtown Sydney in 1996. What started out as a small bike repair and assembly shop serving box stores like Zeller’s, K-Mart and Canadian Tire, FrameWork grew to become one of Cape Breton Island’s largest privately owned retail sports shop specializing in the sales and service of fitness products for commercial, institutional, home and outdoor use. About 400 free helmets were given away in partnership with The Giant 101.9 and Cape Breton Regional Police in 2012. FrameWork operates year-round in downtown Sydney six days a week with three full time employees and, in peak spring-summer-fall season, three part-time employees. FrameWork carries three main bicycle lines in eastern Canada – Giant, Specialized, Norco – and several BMX brands including Haro, Kink, Eastern and We The People. FrameWork also sells and services multiple brands of commercial and home fitness lines from several prominent manufacturing companies in Canada, the USA and Taiwan including Atlantis Strength, True Fitness, Star Trac, Body Solid, Louis Garneau, StairMaster, BH Fitness, Horizon, AFG, York Barbell, and many more. In 2012, MADD scooters for pro-riding was introduced to Cape Breton to meet a growing market demand. Over the years, more than 10,000 customers in Cape Breton alone have relied on FrameWork for their fitness goods and services. It remains a supplier and service provider to a wide spectrum of local companies and government agencies including the Cape Breton Regional Municipality, Halifax Regional Municipality, Halifax Regional Police, Cape Breton District Health Authority, Canadian Coast Guard, Marine Atlantic, Cape Breton-Victoria Regional School Board, RCMP, Public Works Government Services Canada, The YMCA, Cape Breton Resorts, Eskasoni, Wagmatcook, Waycobah and many privately owned gyms including two of the island’s largest – Perry’s Gym in Glace Bay and Platinum Fitness in North Sydney. Company founders believe customer service is a key priority in any successful business venture, so to that end, ensure their staff are well trained and experienced. Collectively, staff members have completed multiple professional certification and university degrees in various fields of excellence over the years including the most up-to-date Occupational Health and Safety Standards protocols, Hazardous Goods Handling, First Aid/CPR Certification, engine/mechanical repair certifications and Body Geometry (BG) Masters Fit to help local competitive and recreational cyclists achieve maximum comfort and efficiency on their bikes. In 2009, the Sydney and Area Chamber of Commerce awarded FrameWork Cycle & Fitness winner of its Healthy Eating Active Living Award for its overwhelming positive influence in the community for establishing Cape Breton Island’s only bike race sanctioned by Bicycle Nova Scotia that year.